Where StoriesBecome Shows

Our production studios are based in Dubai, United Arab Emirates, and serve clients across the GCC. The studios are fully equipped for podcasts, celebrity interviews, talk shows, livestreams, and multi-camera branded shoots — lighting, sound, set design, makeup, and crew are all in-house. Contact hello@eticaproductions.com to book a studio tour.

Yes — Etica's Dubai studios are open for podcasts, interviews, talk shows, livestreams, branded productions, and full multi-camera shoots. Lighting, sound, set design, hair and makeup, and production crew are all included. Studios are bookable by the day or as part of a full production package.

Yes. Most of Etica's flagship shows are produced in Arabic — including RedCast (celebrity interviews), لمى النائلي (health & nutrition), Designer Talk (fashion), كلام مستشارين (family & relationships), and our comedy programs. We produce in English when the brief calls for it, and bilingual formats are common for regional brand campaigns.

Both. Every show Etica produces is built for distribution across YouTube, Instagram, TikTok, Snapchat, podcast platforms, and live commerce. When relevant, we amplify launches through our 1,000-creator TikTok network — turning a single show release into a coordinated, multi-platform campaign across the GCC.

Etica's TikTok creator agency network covers 1,000+ creators across lifestyle, beauty, comedy, fashion, gaming, and live commerce in the UAE and GCC. Brands work with us to activate single-creator collaborations, multi-creator campaigns, live-shopping streams, and content amplification for show launches. We handle creator selection, briefing, content approval, and reporting.

Yes. Etica handles title sponsorships, product integrations, sponsored segments, and full custom branded shows from concept to release. Custom proposals are built around your format, audience, and reach goals — and every branded show is engineered for organic, on-brand performance, not awkward placements.

Etica's talent booking covers celebrities, doctors and medical experts, designers, business leaders, comedians, athletes, and category specialists across the GCC. Guest coordination is part of every show we develop — from one-off celebrity interviews on RedCast to full panel programs with rotating experts.

Yes — Etica produces dedicated content across medical and health (e.g. لمى النائلي), fashion and designer (Designer Talk with شريف توماس), lifestyle and family (كلام مستشارين), comedy, business and leadership, and educational/awareness formats. Each vertical has format expertise, talent relationships, and a proven on-air playbook.

Most podcasts and digital shows go from concept to first shoot within 2–4 weeks. Branded shows typically take 4–8 weeks of development before production begins, depending on format complexity, talent calendars, and approval cycles. Edit and delivery turnaround on a single episode is usually 5–10 working days after the shoot.

Yes. While Etica is headquartered in Dubai and our studios are UAE-based, we work with brands across the GCC — Saudi Arabia, Kuwait, Qatar, Bahrain, Oman — and with international brands targeting Arabic-speaking audiences in the region. Production happens at our Dubai facilities; distribution and creator amplification reach the wider region.